Your area · Compare
South Ayrshire
South Ayrshire
Better on
14measures
Fife
Fife
Better on
4measures
South Ayrshire comes out better on 14 of the 18 measures where better or worse is clear, like crime and life expectancy. Prices, rents and council tax are not scored, because cheaper is not better for everyone.
The headline from each part of life. Tap one to see the detail.
Pay, council tax and what a home costs.
South Ayrshire better on 1 of 1
The middle weekly pay of full time employees who live here, before tax. It leaves out the self employed and some small samples.
South Ayrshire
£870
3rd highest of 32
Fife
£763
18th highest of 32
Pay is higher in South AyrshireClear gap
Scotland £776
2025 · ONS, via Nomis
The yearly council tax bill for a Band D home, not counting water and sewerage.
South Ayrshire
£1,695
12th highest of 32
Fife
£1,574
28th highest of 32
Council tax is higher in South AyrshireClear gap
2026-27 · Scottish Government
The average price paid for a home.
South Ayrshire
£173,126
21st highest of 32
Fife
£182,463
17th highest of 32
About the same in both
Scotland £198,397
August 2026 · HM Land Registry and Registers of Scotland, with the Office for National Statistics
How much the average price has moved in the last 12 months.
South Ayrshire
+5.8%
5th highest of 32
Fife
+5.1%
7th highest of 32
About the same in both
Scotland +2.9%
August 2026 · HM Land Registry and Registers of Scotland, with the Office for National Statistics
The average monthly rent for a private let. ONS publishes some areas together, so neighbouring councils can share a figure.
South Ayrshire
£642
a month
Shared with the Ayrshires rental area
Fife
£847
a month
13th highest of 32
Rent is higher in FifeClear gap
Scotland £1,011 a month
September 2026 · Office for National Statistics
How much the average private rent has moved in the last 12 months.
South Ayrshire
+1.3%
Shared with the Ayrshires rental area
Fife
+4.7%
4th highest of 32
Rents are rising faster in FifeClear gap
Scotland +0.7%
September 2026 · Office for National Statistics
How many people are out of work, and how many jobs there are.
South Ayrshire better on 1 of 1
People who want a job and are looking, as a share of everyone working or looking.
South Ayrshire
3.6%
14th highest of 32
Fife
4.2%
7th highest of 32
More people out of work in FifeSmall gap
Scotland 4.0%
Small areas have wide margins of error, so a gap under a point or two may not be real.July 2025 to June 2026 · ONS model based estimates of unemployment, via Nomis
Adults aged 16 to 64 claiming benefits mainly because they are out of work.
South Ayrshire
3.1%
8th highest of 32
Fife
3.1%
8th highest of 32
About the same in both
Scotland 2.9%
January 2026 · ONS, via Nomis
Jobs based in the area for every resident aged 16 to 64. Below 1 means fewer jobs than working age people.
South Ayrshire
Not published
Fife
Not published
Not published for both areas
Scotland 0.83
2024 · ONS, via Nomis
Children growing up without enough, and the poorest neighbourhoods.
South Ayrshire better on 2 of 2
Children living in poverty once rent or mortgage costs are paid.
South Ayrshire
20.7%
22nd highest of 32
Fife
25.0%
6th highest of 32
More children in poverty in FifeSmall gap
Scotland 23.3%
Share of the area's neighbourhoods in Scotland's most deprived 20%.
South Ayrshire
18.3%
12th highest of 32
Fife
19.6%
11th highest of 32
About the same in both
Scotland 20.0%
SIMD 2020 (version 2) · Scottish Government
Crimes recorded by the police, for every 10,000 people.
South Ayrshire better on 3 of 3
All crimes recorded by the police, for every 10,000 people.
South Ayrshire
462
per 10,000
19th highest of 32
Fife
545
per 10,000
11th highest of 32
More crime in FifeSmall gap
Scotland 569 per 10,000
2025-26 · Scottish Government
Non sexual crimes of violence, for every 10,000 people. Most of it is common assault.
South Ayrshire
115
per 10,000
21st highest of 32
Fife
141
per 10,000
9th highest of 32
More violent crime in FifeSmall gap
Scotland 136 per 10,000
2025-26 · Scottish Government
Break ins to homes and other buildings, including attempts, for every 10,000 people.
South Ayrshire
7
per 10,000
26th highest of 32
Fife
13
per 10,000
11th highest of 32
More break ins in FifeClear gap
Scotland 13 per 10,000
2025-26 · Scottish Government
How long people live, and deaths from drugs.
Fife better on 2 of 3
How long a baby boy born here can expect to live, at today's death rates.
South Ayrshire
76.8
years
20th highest of 32
Fife
77.3
years
16th highest of 32
Men live longer in FifeSmall gap
Scotland 77.2 years
2022 to 2024 · National Records of Scotland
How long a baby girl born here can expect to live, at today's death rates.
South Ayrshire
81.3
years
16th highest of 32
Fife
80.9
years
19th highest of 32
Women live longer in South AyrshireSmall gap
Scotland 81.1 years
2022 to 2024 · National Records of Scotland
Drug misuse deaths each year for every 100,000 people, averaged over five years.
South Ayrshire
21
per 100,000
13th highest of 31
Fife
19
per 100,000
17th highest of 31
About the same in both
Scotland 22 per 100,000
2021 to 2025 · National Records of Scotland
How school leavers do.
South Ayrshire better on 2 of 2
School leavers with at least one Higher or better.
South Ayrshire
56.2%
16th highest of 31
Fife
50.8%
27th highest of 31
More leavers get a Higher in South AyrshireSmall gap
Scotland 58.4%
2024/25 school leavers · Scottish Government
School leavers going on to a job, college, university or training.
South Ayrshire
97.3%
6th highest of 32
Fife
96.6%
11th highest of 32
More leavers go on to work or study in South AyrshireSmall gap
Scotland 95.7%
2024/25 school leavers · Scottish Government
How the council itself performs, from the official benchmarking figures.
South Ayrshire better on 4 of 6
The share of the council's A class roads flagged for repair.
South Ayrshire
21.6%
25th highest of 32
Fife
28.7%
13th highest of 32
More main roads need repair in FifeClear gap
Scotland 30.3%
2025/26 · Improvement Service
What the council spends collecting bins, per property, each year.
South Ayrshire
£59
23rd highest of 32
Fife
£77
13th highest of 32
Bin collection costs more in FifeSmall gap
Scotland £77
2024/25 · Improvement Service
How much of the year's council tax came in on time.
South Ayrshire
95.2%
21st highest of 32
Fife
95.3%
20th highest of 32
About the same in both
Scotland 95.5%
2024/25 · Improvement Service
What the council spends on each primary pupil in a year.
South Ayrshire
£8,020
12th highest of 32
Fife
£7,381
23rd highest of 32
More is spent on each primary pupil in South AyrshireSmall gap
Scotland £7,606
2024/25 · Improvement Service
Average days lost to sickness per council worker, not counting teachers.
South Ayrshire
11.3
Lowest of 32 areas
Fife
16.7
5th highest of 32
Council staff take more sick days in FifeBig gap
Scotland 14.5
2024/25 · Improvement Service
The share of household waste that gets recycled.
South Ayrshire
53.3%
5th highest of 32
Fife
44.5%
19th highest of 32
More waste is recycled in South AyrshireClear gap
Scotland 44.3%
2024/25 · Improvement Service
The share of adults happy with how clean the streets are.
South Ayrshire
46.3%
30th highest of 32
Fife
65.7%
8th highest of 32
More people are happy with street cleaning in FifeBig gap
Scotland 57.0%
2024/25 · Improvement Service
How many people live there, and how old they are.
Everyone living in the area.
South Ayrshire
112,280
20th highest of 32
Fife
373,990
3rd highest of 32
More people live in FifeClear gap
Scotland 5,545,500
Mid-2025 (30 June 2025) · National Records of Scotland
Half the people here are older than this, half younger.
South Ayrshire
50.6
years
5th highest of 32
Fife
45.0
years
19th highest of 32
People are older in South AyrshireClear gap
Scotland 43.1 years
Mid-2025 (30 June 2025) · National Records of Scotland
On each line, the coloured dots show where the two areas sit between the lowest and highest of Scotland's 32 council areas, and the grey diamond is Scotland as a whole. Every figure is the latest published, with its source under the card.
More on each area: South Ayrshire and Fife.
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